Employment Branding Improves the Effectiveness of Internet Recruitment Advertising

The first step to any effective recruitment campaign is to attract the right candidates to the job.  Recent developments in recruitment advertising and the concept of employment branding are set to distinguish firms with marketing flair from the rest.

Internet Recruitment Advertising

Tapping into the high tech savvy of Gen X and Y, the Internet in recent years has taken over traditional print media as the preferred source of employment opportunities.  SEEK, one of New Zealand’s leading online job sites, has over 250,000 registered users and sends out three million job alerts each month.

The advantages of advertising online are both efficiency and economic.  An advertisement posted on a job site will last 30 to 60 days on the website compared to only one day in a newspaper and at a fraction of the cost.  With a job site operating 24/7, resumes can be received at any time and some job sites even allow for a search of posted candidate CVs matching the requirements of a vacancy.

For the job seeker, the search capabilities on many job sites allow them to review more job opportunities in less time required to scan the employment pages of a newspaper.   From home, or more cheekily from the office, job seekers can apply for jobs online, and receive job alerts on their email when a new job that matches their skills becomes available.

Employment Branding

More recently, employers have also started to embrace the marketing concept of employment branding to both attract and retain talent.  An effective employment brand conveys why your firm is a compelling place to work above all others.

In today’s job market, it is no longer enough to talk only about job responsibilities, salary and benefits.  People also want to know what it means to work for a particular organisation and start to align their own long-term career reputation with the brand of that organisation.  Intangibles such as management style, environment and company culture are all factors that come into play.

Enhance Your Communication Strategy

At Law Staff International, we understand recruitment advertising is a primary communication strategy in your employment brand.  In this Internet age, your firm’s online presence is increasingly becoming the candidate’s predominant experience of your firm. 

We can help to both protect and enhance your employment brand by providing clear and consistent information to potential candidates about your firm, the role on offer, and the intangible aspects of your working environment.

We manage the process of posting advertisements and receiving resumes from a number of job sites including our own Law Staff website, SEEK, Law Fuel and UK based Totally Legal.  We also ensure recruitment advertisements (including blind advertisements) are consistent on all job sites. 

A new recruitment advertising product we will be launching is employer branded recruitment video clips.  Our research has shown the use of video clips have been effective in enhancing an organisation’s employment brand, providing compelling information to potential candidates about the vacancy and organisation and attracting a higher calibre and number of applicants.

A candidate’s recruitment experience impacts on their choice of employer.  As your recruitment partner, Law Staff International is committed to working with you to creating the best recruitment experience for candidates and to support you in your drive for recognition as an employer of choice.